Tags: GWM Tank 300, Australian SUV market, off-road SUV, diesel SUV, hybrid SUV, Chinese cars, 4×4 vehicles, SUV launch, automotive news, Great Wall Motors
The Australian SUV landscape has welcomed a formidable new competitor. Great Wall Motor’s Tank 300 has officially established its presence in the local market, bringing serious off-road capability at an unbeatable price point. This Chinese-built off-roader is shaking up the traditional dominance of established brands.
Revolutionary Market Entry Strategy
The Tank 300 made its Australian debut in December 2022, initially launching with hybrid powertrains before expanding to include petrol variants in May 2023. The most recent addition came in March 2025 with the introduction of diesel power. This strategic rollout demonstrates GWM’s commitment to understanding local preferences.
Australian buyers have responded positively to this approach. Despite lacking a diesel option initially, the Tank 300 outsold established rivals like the LDV D90, SsangYong Rexton, and Toyota Fortuner. The success story proves that value and capability can triumph over brand heritage.
Comprehensive Powertrain Options
Diesel Power Arrives
The 2.4-litre turbo-diesel engine represents a game-changing addition to the Tank 300 lineup. This powerhouse delivers 135kW of power and 480Nm of torque. The diesel variant achieves 7.8L/100km fuel consumption, significantly better than the 9.5L petrol figure.
GWM conducted extensive testing internationally and in Australia to optimize towing performance. The diesel version can tow 3000kg, making it competitive with segment leaders. Recent updates have upgraded petrol and hybrid variants to match this 3000kg towing capacity.
Hybrid Innovation
The Tank 300 Hybrid remains unique in its segment. It’s the only model in its class to offer hybrid technology, producing 258kW of power and 615Nm of torque. Hybrid versions employ a special ‘Hybrid Automatic Transmission’ with a single transmission-mounted electric motor.
Petrol Foundation
The entry-level 2.0-litre turbocharged petrol engine provides solid performance credentials. This engine produces 167kW of power and 380-387Nm of torque. While it may seem modest compared to the hybrid, it delivers reliable everyday performance.
Competitive Pricing Structure
Exceptional Value Proposition
At $47,990 drive-away, the Lux diesel is positioned as exceptional value, especially compared to rivals like the Jeep Wrangler. The pricing strategy demonstrates GWM’s commitment to market penetration through value leadership.
Current pricing breakdown spans multiple variants:
- Petrol Lux: $46,990 drive-away
- Petrol Ultra: $50,990 drive-away
- Diesel Lux: $47,990 drive-away
- Diesel Ultra: $51,990 drive-away
- Hybrid Lux: $55,990 drive-away
- Hybrid Ultra: $60,990 drive-away
Limited-Time Incentives
GWM is offering significant savings with $2,000 off petrol variants and $5,000 off hybrid models until June 30, 2025. These promotional offers make the Tank 300 even more attractive to cost-conscious buyers.
Advanced Off-Road Capabilities
Serious 4×4 Credentials
The Tank 300 features 224mm ground clearance with 33-degree approach and 34-degree departure angles. These specifications demonstrate genuine off-road capability rather than mere styling pretense. The SUV uses double wishbone front suspension and multi-link coilover rear suspension on a ladder frame chassis.
Innovative Technology Features
Available options include mechanical front and rear differential locks, low-range gearing, an off-road creep mode, and a unique ‘tank turn’ function. The Tank Turn feature reduces the off-road turning circle significantly. This technology allows the vehicle to rotate on its axis when needed.
Real-World Performance
Independent testing has confirmed the Tank 300’s capability, with reviewers noting it handled tracks “reserved only for the most hardcore of factory four-wheel drives”. The combination of modern technology and traditional 4×4 architecture delivers impressive results.
Interior Comfort and Technology
Premium Cabin Experience
The Tank 300’s interior demonstrates clear Mercedes-Benz influence, creating an unquestionably nice environment that can compete with established competition. Premium materials and thoughtful design create an upscale atmosphere. The Ultra variant features Nappa leather-clad seats, quilted leatherette door inserts, and sizeable screens for both infotainment and instrument cluster.
Technology Integration
The Tank 300 features twin 12.3-inch digital screens – a central touchscreen and configurable driver’s instrument display. Smartphone connectivity includes wireless Apple CarPlay and Android Auto. The system offers high resolution and appealing graphics with generally swift touchscreen response.
Safety and Reliability Standards
Five-Star ANCAP Rating
The GWM Tank 300 achieved a 5-star ANCAP safety rating based on 2022 testing protocols. This rating covers all powertrain variants including petrol, diesel, and hybrid models. The testing showed 88% adult occupant protection, 89% child occupant protection, 81% vulnerable road user protection, and 85% safety assist rating.
Comprehensive Warranty Coverage
GWM backs the Tank 300 with a 7-year unlimited kilometre warranty plus 7 years of roadside assistance. This extensive coverage demonstrates the manufacturer’s confidence in build quality. The warranty period significantly exceeds many established competitors.
Market Competition Analysis
Direct Rivals Comparison
The Tank 300’s positioning creates interesting competitive dynamics. Main competitors include the Jeep Wrangler (from $81,450), Land Rover Defender 90 (from $88,870), and Toyota LandCruiser 76 Series wagon (from $75,600). These vehicles cost significantly more than the Tank 300.
Segment Disruption
The Tank 300 offers “huge amounts of bang-for-buck” compared to traditional options. Chinese manufacturers are transforming expectations around value and capability. For $53,490, it provides diesel economy, legitimate off-road prowess, and modification potential while maintaining comfort and technology.
Australian Market Reception
Sales Performance Success
GWM’s Tank 300 has struck a chord with Australian buyers since its 2023 launch. The combination of rugged design, serious off-roading ability, and unbeatable value has won numerous new fans. The boxy design and serious capability particularly appeal to Australian preferences.
Dealer Network Expansion
GWM has been steadily expanding its Australian dealer network to support Tank 300 sales. The brand recognizes that aftersales support is crucial for long-term success. Local dealer availability ensures customers can access service and parts conveniently.
Future Development Plans
Ongoing Improvements
The 2025 GWM Tank 300 has received significant interior updates in China, though Australian availability hasn’t been confirmed. GWM continues investing in refinement and capability improvements. Recent engineering enhancements include larger brake rotors, reinforced prop shafts, and strengthened suspension components.
Model Range Expansion
While GWM is growing the Tank 300 and Tank 500 lines, it’s not planning to add Tank 400 and Tank 700 SUVs in the short term. The focus remains on perfecting current offerings rather than expanding too rapidly.
Frequently Asked Questions
Q: What is the starting price for the GWM Tank 300 in Australia? A: The entry-level petrol Tank 300 Lux starts at $46,990 drive-away.
Q: Does the Tank 300 have a diesel engine option? A: Yes, diesel variants launched in March 2025 with pricing from $47,990 drive-away.
Q: What is the towing capacity of the Tank 300? A: All variants can now tow 3000kg after recent upgrades.
Q: Is the Tank 300 genuinely capable off-road? A: Yes, it features ladder frame construction, differential locks, and has proven capability in testing.
Q: What warranty does GWM offer on the Tank 300? A: A comprehensive 7-year unlimited kilometre warranty plus 7 years roadside assistance.
The Great Wall Tank 300 represents a significant milestone in Australia’s automotive landscape. Its combination of capability, technology, and value challenges established norms while delivering genuine off-road performance. As Chinese automotive manufacturers continue raising quality standards, the Tank 300 demonstrates that premium features and rugged capability need not command premium prices.