The Australian automotive landscape just experienced a seismic shift. Mazda’s first-ever CX-90 has arrived Down Under with a turbo diesel powertrain that delivers a substantial 550 Nm of torque, fundamentally changing how we perceive Japanese luxury SUVs.
This isn’t just another family haulier wearing a familiar badge. The CX-90 represents Mazda’s boldest premium push yet, targeting buyers who previously wouldn’t have considered the Japanese brand for their luxury seven-seater needs.
The Bold Diesel Heart That’s Turning Heads
Power Meets Precision
The e-Skyactiv D turbo diesel engine produces 187 kW of power at 3,750 rpm alongside that impressive 550 Nm of torque delivered between 1,500-2,400 rpm. These aren’t just numbers on paper – they represent a philosophy shift for Mazda’s engineering team.
What makes this diesel particularly surprising is its refinement level. Many diesel engines sound agricultural, but this 3.3-litre inline-six purrs with sophistication that rivals European luxury brands.
The Efficiency Champion
Here’s where things get genuinely impressive. The CX-90 diesel achieves just 5.4 litres per 100 kilometres in combined cycle testing, earning it the title of efficiency champion in its segment. This fuel economy figure puts many smaller SUVs to shame.
The 74-litre fuel tank means real-world touring range exceeding 1,300 kilometres. For Australian families planning interstate adventures, this translates to fewer fuel stops and more time enjoying the journey.
Australia’s Market Reception: Beyond Expectations
Surprising the Critics
Initial reactions from Australian automotive journalists have been overwhelmingly positive. Media reviews described it as “next-level” and noted you “can’t compare this to another Mazda”, highlighting how dramatically the brand has elevated its game.
The pricing strategy initially raised eyebrows. Starting from around $75,000 for the diesel Touring variant, the CX-90 ventures into territory traditionally dominated by German luxury brands.
Premium Positioning Pays Off
What’s fascinating is how Australian buyers have embraced this premium positioning. Despite initial price shock, when customers actually experience the interior and driving dynamics, the value proposition becomes clear.
The CX-90 doesn’t just compete with established luxury brands – it often exceeds their offerings in specific areas like interior space and standard equipment levels.
Engineering Excellence That Delivers
The 48V Mild Hybrid Advantage
Both the petrol and diesel engines benefit from Mazda’s M Hybrid Boost 48V mild hybrid technology, which supports the engine at lower speeds while delivering enhanced environmental performance through regenerative braking. This isn’t just about fuel savings – it’s about seamless power delivery.
The mild hybrid system fills in the torque gaps that traditionally plague diesel engines. Acceleration feels immediate and progressive, without the typical diesel lag that can frustrate drivers.
Transmission Sophistication
The eight-speed automatic transmission deserves special mention. Unlike conventional torque converter automatics, Mazda developed this transmission without a torque converter, using a single wet clutch instead to increase front passenger space.
This engineering decision creates more interior room while maintaining smooth gear changes. However, some reviewers noted calibration could be smoother in everyday driving conditions.
Interior Space That Amazes
Three Rows Done Right
The CX-90 boasts three commodious rows of seats that can accommodate seven full-grown adults – not five adults and two kids, but seven actual humans. This represents a significant achievement in packaging efficiency.
The 189mm longer wheelbase compared to the outgoing CX-9 translates to genuine comfort in every row. Third-row passengers aren’t relegated to punishment seats – they actually have adequate space and dedicated air vents.
Cargo Capability
With 608 litres of cargo space with all seats up, expanding to 2,025 litres with seats folded, the CX-90 offers superior practicality. These dimensions surpass many established competitors in the large SUV segment.
The under-floor storage adds valuable hidden space for valuables or emergency equipment during long touring adventures.
Real-World Performance Insights
Highway Cruising Excellence
Long-term testing revealed the CX-90 diesel excels at freeway cruising, with testers achieving economy figures of 6.4L/100km even when fully loaded and tackling mountainous terrain. This real-world efficiency validates Mazda’s engineering claims.
The CX-90’s success signals broader market acceptance of premium Japanese luxury vehicles. This could influence other manufacturers’ Australian strategies significantly.
Consumer preferences appear to be shifting toward value-conscious luxury rather than badge-driven purchasing decisions.
The adaptive cruise control works seamlessly with the diesel’s torque characteristics, maintaining set speeds effortlessly even on undulating highways.
Urban Challenges
City driving presents different challenges. The CX-90’s substantial dimensions mean careful navigation through tight spaces, but the steering system has been optimised for the longitudinal engine layout, providing a reassuring and consistent feel.
Parking sensors and camera systems help manage the 5.1-metre length, though some drivers may need adjustment time coming from smaller vehicles.
Safety and Technology Integration
Advanced Safety Standards
The 2024 model year CX-90 earned the “Top Safety Pick +” award from IIHS, receiving overall Good and Superior ratings across all categories. This recognition validates Mazda’s commitment to passenger protection.
The CX-90’s success signals broader market acceptance of premium Japanese luxury vehicles. This could influence other manufacturers’ Australian strategies significantly.
Consumer preferences appear to be shifting toward value-conscious luxury rather than badge-driven purchasing decisions.
The comprehensive airbag system includes third-row curtain airbags, addressing one of the previous CX-9’s key weaknesses.
Infotainment Evolution
The 12.3-inch infotainment display now comes standard across most trim levels. The system integrates smartphone connectivity while maintaining Mazda’s intuitive control philosophy.
Voice recognition works reliably for basic functions, though some users prefer the traditional rotary controller for certain operations.
Competitive Landscape Analysis
German Luxury Alternatives
When cross-shopping against BMW X5, Audi Q7, or Mercedes-Benz GLE models, the CX-90 presents compelling value. Compared to a BMW X5 M40i at $130,900 or Audi Q7 55 TFSI at $129,500, the CX-90 offers stunning value proposition.
The standard equipment levels often exceed what German brands provide at equivalent price points.
Asian Competition
Against established players like Toyota Kluger, Hyundai Palisade, and Kia Sorento, the CX-90 brings superior refinement and more sophisticated powertrains.
The diesel option particularly differentiates it from competitors who’ve largely abandoned oil-burning engines in this segment.
Market Positioning Success
Premium Brand Evolution
The CX-90’s success signals broader market acceptance of premium Japanese luxury vehicles. This could influence other manufacturers’ Australian strategies significantly.
Consumer preferences appear to be shifting toward value-conscious luxury rather than badge-driven purchasing decisions.
Australia’s reception demonstrates how Mazda’s ‘Premium’ strategy works differently Down Under, where customers gain access to all the latest technological advances. This comprehensive approach has resonated with discerning buyers.
The brand perception shift from mainstream to premium hasn’t happened overnight, but the CX-90 represents a crucial milestone in this journey.
Value Proposition Strength
Despite initial price concerns, the CX-90’s comprehensive standard equipment list justifies the premium positioning. Features typically optional on competitors come standard across the range.
Long-Term Ownership Considerations
Reliability Expectations
Mazda’s reputation for dependable vehicles extends to the CX-90’s new architecture. The conservative engineering approach prioritizes longevity over cutting-edge complexity.
Service intervals remain reasonable at 12 months or 10,000 kilometres, maintaining Mazda’s ownership cost advantages.
Resale Value Projections
Premium positioning should support stronger residual values compared to previous Mazda large SUVs. The unique diesel option may particularly appeal to used car buyers seeking efficiency.
Limited production numbers could further strengthen future collectibility, especially for well-maintained examples.
Future Implications
Market Direction Indicator
The CX-90’s success signals broader market acceptance of premium Japanese luxury vehicles. This could influence other manufacturers’ Australian strategies significantly.
Consumer preferences appear to be shifting toward value-conscious luxury rather than badge-driven purchasing decisions.
Electrification Timeline
While the current focus remains on refined internal combustion engines, Mazda’s plug-in hybrid variant will arrive to address evolving emissions regulations.
The diesel’s efficiency provides breathing room during this transition period, especially for long-distance Australian touring applications.
Short FAQs
How much torque does the CX-90 diesel produce?
550 Nm of torque between 1,500-2,400 rpm.
What’s the fuel consumption figure?
5.4 litres per 100 kilometres combined cycle.
How many seats does it offer?
Seven seats across three rows as standard.
What’s the towing capacity?
2,000kg braked trailer capacity for diesel variants.
Is the diesel engine refined?
Yes, the 3.3-litre inline-six operates with luxury car smoothness.
How does pricing compare to German competitors?
Significantly less expensive than equivalent BMW, Audi, or Mercedes models.
What safety rating did it achieve?
IIHS Top Safety Pick + award for 2024.
Does it come with all-wheel drive?
Yes, rear-biased i-Activ AWD is standard across the range.
What’s the cargo capacity?
608 litres with all seats up, 2,025 litres maximum.
How does the ride quality compare to competitors?
Mixed reviews – excellent on highways, firmer than some rivals on rough roads.